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ABSOLUTE DATA EXCELLENCE

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Ascent Technology Logo

ABSOLUTE DATA EXCELLENCE

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FROM THE DESK OF THE MD
The Board Now Owns the Database

The Board Now Owns the Database

King V's Principle 10 has made the board accountable for an estate most boards have never seen. The paragraph in next year's report will not be the answer.Key Takeaways The word is accountable - Principle 10 does not ask the board to receive reports on data. It makes...

Your Last SQL Server End-of-Support Deadline

Every SQL Server deadline buys the same thing: a project that delivers nothing new. There is a version of that project you only ever run once.Key Takeaways The standstill project - Much of what passes for modernisation is a project that delivers nothing new: months of...

Support Ended for SQL Server 2016. So Did the Microsoft Subsidy.

For three end-of-support cycles, Microsoft made waiting free. This time it did not – and that, not the deadline, is the story.Key Takeaways The subsidy on waiting has been withdrawn - for three end-of-support cycles Microsoft made deferral effectively free on Azure,...

The Board Now Owns the Database

The Board Now Owns the Database

King V's Principle 10 has made the board accountable for an estate most boards have never seen. The paragraph in next year's report will not be the answer.Key Takeaways The word is accountable - Principle 10 does not ask the board to receive reports on data. It makes...

Your Last SQL Server End-of-Support Deadline

Your Last SQL Server End-of-Support Deadline

Every SQL Server deadline buys the same thing: a project that delivers nothing new. There is a version of that project you only ever run once.Key Takeaways The standstill project - Much of what passes for modernisation is a project that delivers nothing new: months of...

Support Ended for SQL Server 2016. So Did the Microsoft Subsidy.

For three end-of-support cycles, Microsoft made waiting free. This time it did not – and that, not the deadline, is the story.Key Takeaways The subsidy on waiting has been withdrawn - for three end-of-support cycles Microsoft made deferral effectively free on Azure,...

Copilot Is Ready. Is Your Data?

Copilot is ready the day you switch it on. Whether it delivers depends on something Microsoft cannot ship you: a governed data estate underneath it.Key Takeaways Adoption is outrunning readiness - enterprise Copilot rollouts are accelerating, but what varies from one...

CAMPAIGNS
Azure by Credit Card vs CSP: Why Finance and IT Prefer CSP

Azure by Credit Card vs CSP: Why Finance and IT Prefer CSP

Still paying Microsoft for Azure by credit card? Discover why finance and IT leaders prefer the CSP model for predictable billing, built-in partner support, cost optimisation, and long-term value.Key Takeways Credit card billing creates risk - Failed or expired...

Prepare for SQL Server 2014 End of Support

On July 9, 2024, support for SQL Server 2014 ended. That means the end of regular security updates. Don't let your infrastructure and applications go unprotected. We're here to help you migrate to current versions for greater security, performance and innovation.We've...

Prepare for SQL Server 2012 End of Support

On July 12, 2022, support for SQL Server 2012 ended. That means the end of regular security updates. Don't let your infrastructure and applications go unprotected. We're here to help you migrate to current versions for greater security, performance and...

Azure by Credit Card vs CSP: Why Finance and IT Prefer CSP

Azure by Credit Card vs CSP: Why Finance and IT Prefer CSP

Still paying Microsoft for Azure by credit card? Discover why finance and IT leaders prefer the CSP model for predictable billing, built-in partner support, cost optimisation, and long-term value.Key Takeways Credit card billing creates risk - Failed or expired...

Prepare for SQL Server 2014 End of Support

Prepare for SQL Server 2014 End of Support

On July 9, 2024, support for SQL Server 2014 ended. That means the end of regular security updates. Don't let your infrastructure and applications go unprotected. We're here to help you migrate to current versions for greater security, performance and innovation.We've...

Prepare for Windows Server 2012 End of Support

On October 10, 2023, support for Windows Server 2012 and 2012 R2 ended. That means the end of regular security updates. Don't let your infrastructure and applications go unprotected. We're here to help you migrate to current versions for greater security, performance...

Prepare for SQL Server 2008 End of Support

On July 9, 2019, support for SQL Server 2008 and 2008 R2 will end. That means the end of regular security updates. Don't let your infrastructure and applications go unprotected. We're here to help you migrate to current versions for greater security, performance and...

NEWSFLASHES
SQL Server 2016 Support Has Ended – and the Rules Have Changed

SQL Server 2016 Support Has Ended – and the Rules Have Changed

Extended support for SQL Server 2016 ended on 14 July 2026. Without ESUs there are no more security updates – and this cycle, Microsoft has repriced the exit routes.The facts On 14 July 2026, SQL Server 2016 reached end of support. Mainstream support ended in July...

Season’s Greetings from the Ascent Technology Team

As the year draws to a close, we would like to express our appreciation to our clients, partners, and colleagues for the trust and collaboration that have defined the year. We wish you and your teams a restful festive season and a successful year ahead, and we look...

Ascent’s SQL Server 2025 Blog Post Series

Microsoft SQL Server 2025 marks an important shift in how organisations modernise, optimise, and protect their data platforms. As data estates become more hybrid, more intelligent, and more tightly governed, SQL Server 2025 is no longer just another upgrade cycle. It...

SQL Server 2016 Support Has Ended – and the Rules Have Changed

SQL Server 2016 Support Has Ended – and the Rules Have Changed

Extended support for SQL Server 2016 ended on 14 July 2026. Without ESUs there are no more security updates – and this cycle, Microsoft has repriced the exit routes.The facts On 14 July 2026, SQL Server 2016 reached end of support. Mainstream support ended in July...

Season’s Greetings from the Ascent Technology Team

Season’s Greetings from the Ascent Technology Team

As the year draws to a close, we would like to express our appreciation to our clients, partners, and colleagues for the trust and collaboration that have defined the year. We wish you and your teams a restful festive season and a successful year ahead, and we look...

Microsoft Tiered EA/MPSA Pricing Ends – Explore the CSP Advantage

Standardised pricing will replace Microsoft’s long-standing tiered discount model - prompting many organisations to review the CSP programme for its cost savings, licensing flexibility, and simplified management.Microsoft Tiered EA/MPSA Pricing Ends Microsoft will...

Season’s Greetings from the Ascent Technology Team

As we wrap up the year, we’d like to extend our sincere thanks to our clients, colleagues, and partners for your continued trust and support. We hope the festive season brings you the chance to slow down, recharge, and enjoy time with family and friends. Warm wishes...

CLIENT CASE STUDIES
DB Administration, Security and Compliance for First Distribution

DB Administration, Security and Compliance for First Distribution

First Distribution’s Database Administration, Security and Compliance needs lead it to trusted advisor, Ascent Technology. For any large organisation, Database Administration (DBA) is a vital part of maintaining their Data Platform Operations effectively. As it has...

Ascent Technology helps Bidfood SA migrate to Microsoft Azure

When Bidfood SA chose to modernise and migrate its data platform to Microsoft Azure, it turned to Ascent Technology for help. In a world that is digitally transforming, it is more vital than ever to an organisation’s success to utilise the latest platforms to drive...

Ascent Technology helps migrate Phumelela Gaming to Azure

A Windows Server and SQL Server consolidation, optimisation and migration to Microsoft Azure enables the company to reduce costs, modernise its data platform and boost its innovation capabilities. As an operator running two distinct betting businesses, Phumelela...

DB Administration, Security and Compliance for First Distribution

DB Administration, Security and Compliance for First Distribution

First Distribution’s Database Administration, Security and Compliance needs lead it to trusted advisor, Ascent Technology. For any large organisation, Database Administration (DBA) is a vital part of maintaining their Data Platform Operations effectively. As it has...

Ascent Technology helps Bidfood SA migrate to Microsoft Azure

Ascent Technology helps Bidfood SA migrate to Microsoft Azure

When Bidfood SA chose to modernise and migrate its data platform to Microsoft Azure, it turned to Ascent Technology for help. In a world that is digitally transforming, it is more vital than ever to an organisation’s success to utilise the latest platforms to drive...

Ascent helps migrate Compatible Automotive to Azure

Microsoft Azure Data Platform Services not only boosts the company’s DR facilities, it also helps them deliver value-added services and innovative strategic solutions to its customers. In a digitising world, it comes as no surprise to learn that Compatible Automotive...

AWARDS AND ACCOLADES
Microsoft Data and Analytics Partner of the Year Finalist

Microsoft Data and Analytics Partner of the Year Finalist

Ascent Technology continues its strong showing in the Microsoft Partner of the Year awards, as a finalist in the Data and Analytics Partner of the Year award.Finalist Data and Analytics Partner of the Year "It is always gratifying to be recognised by Microsoft as one...

Microsoft Data and Analytics Partner of the Year Finalist

Microsoft Data and Analytics Partner of the Year Finalist

Ascent Technology continues its strong showing in the Microsoft Partner of the Year awards, as a finalist in the Data and Analytics Partner of the Year award.Finalist Data and Analytics Partner of the Year "It is always gratifying to be recognised by Microsoft as one...

Microsoft Data and Analytics Partner of the Year Finalist

Microsoft Data and Analytics Partner of the Year Finalist

Ascent Technology continues its strong showing in the Microsoft Partner of the Year awards, as a finalist in the Data and Analytics Partner of the Year award.Finalist Data and Analytics Partner of the Year "It is always gratifying to be recognised by Microsoft as one...

Four Microsoft Dates Before February

Four Microsoft Dates Before February. The Cost Is in the Calendar.

Four Microsoft dates between July and February decide what your estate will cost next year. None of them will say so on the invoice. The calendar is public – the question is who is reading yours.

Key Takeaways

  • Nothing will say price increase – Between July and February, four dated changes decide what the Microsoft estate will cost, through list pricing, billing cadence, currency policy and commitment rules. None of them arrives labelled as a cost.
  • The pattern has a name – Commercial drift: an estate that grows more expensive with no new licences, no new users and no announcement on the invoice. The cost lives in how you buy, not what you buy.
  • Every date forces a decision – Renewal timing, billing terms, currency budgeting and commitment structure each have a before and an after now. Defaulting is also a decision – the expensive one.
  • The calendar is public – Microsoft publishes every one of these changes in advance, dated. The gap is not information. It is that in most organisations, nobody owns the reading of it.

The renewal was signed months ago. Nothing new has been bought since – no new users, no new licences, no project that added workloads. Yet the Microsoft line in next year’s budget is tracking higher, and nobody in the finance review can point to the announcement that did it. There is no announcement to point to.

We call this commercial drift: an estate repriced not only through its price list but through the machinery around it – the cadence it is billed on, the currency policy applied to it, the commitment instruments it sits in, and where in the calendar its renewal happens to fall. Drift is not a vendor trick. Every change below was announced by Microsoft in advance, dated and published. It is a reading problem, and between now and February the reading is worth real money.

It is also, since this year, a governance matter. A fortnight ago I argued that King V has made the board accountable for what the organisation buys as well as what it holds, and for the benefit that spend returns. What follows is that accountability applied to the Microsoft estate – date by date.

The Calendar

1 July – the list moved, but it reaches you at renewal. Microsoft’s commercial price list rose in US dollar terms on 1 July: Office 365 E3 by 13 percent, Microsoft 365 E3 by 8 percent, E5 by 5 percent, and the frontline and Business plans by as much as 43 percent, with new capability – Copilot Chat among it – packaged in alongside.

What makes this a calendar entry rather than history is how it lands. Existing customers keep their current pricing until renewal, so the increase arrives on each agreement’s own anniversary – quietly, months after the announcement everyone has forgotten.

An estate with several agreements renewing on different dates is carrying several price lists at once. The decision this forces is knowing which anniversary carries what – before the anniversary, not on it.

1 October – monthly billing acquires a price. From 1 October, annual-term software subscriptions bought through Microsoft’s Cloud Solution Provider channel – SQL Server, Windows Server, client access licences among them – carry a 5 percent cost-of-capital uplift when they are billed monthly. The uplift takes effect at renewal. Annual billing is untouched; so are month-to-month terms.

The decision is as plain as the rule. Where cash flow allows it, move annual commitments to annual billing. Where a renewal sits near the date, decide deliberately whether it belongs before 1 October or after – a choice that exists only until the date arrives.

November – the rand gets one date a year. In November, Microsoft issues the first notice under its new Commercial Cloud currency policy: a single local-currency adjustment each January, replacing the twice-yearly review, with the notice arriving two months ahead. Microsoft frames the change as predictability, and it is – one dated, budgetable event instead of a rolling uncertainty.

What the rand number will be, the November notice decides. The decision on this side of it is to treat the notice as a budget input with a deadline – read the day it lands, priced into the financial-year plan, not filed as correspondence.

1 February – the exchange window closes. On 1 February, Azure reservation exchanges end for services covered by savings plans. Reservations bought before that date keep one final exchange. Reservations themselves are going nowhere – Microsoft still positions them for stable, predictable workloads; what ends is the right to swap them. And for database workloads the flexible alternative already exists – one-year savings plans, at up to 35 percent off pay-as-you-go rates.

So the decision here is a review of every reservation on the books while the exchange right still exists, and a deliberate choice of commitment instrument for the year ahead rather than an inherited one.

The Fifth Entry

There is a fifth entry on the calendar, and it has no date because it is always open: utilisation.

Before any renewal, the estate’s actual use deserves the same reading as the price files. Which Microsoft 365 and Copilot seats have been active in the past quarter. Which are assigned and silent. Which subscriptions exist because a project needed them in 2023. I have yet to review an estate where the assigned count matched the active count – and an unused seat renewed onto the new list price is drift in its purest form, a cost with no announcement and no user.

This is not an argument against the tools. It is an argument for renewing what the organisation actually uses, and for sending the measured number into the negotiation instead of the licence count.

How Ascent Delivers

Reading this calendar is what a Cloud Solution Provider relationship is for – or should be for. Too many CSP conversations stay at the level of licences and price; the better question is whether the partner behind the agreement reads the machinery on your behalf.

Ascent Technology is a Microsoft Direct CSP Partner, and Ascent’s Microsoft CSP carries licensing, Azure consumption, consolidated billing and partner-led support under one accountable relationship. In practice that means the calendar above is read for each client before its dates arrive: renewal anniversaries mapped against the July list, billing terms restructured ahead of 1 October, the November notice translated into a rand budget line, reservations reviewed before the February window closes, and utilisation measured before anything is renewed.

Microsoft has built the instruments – annual billing, savings plans, a predictable currency date. Ascent’s job is to make sure they are used in the client’s favour.

The Microsoft CSP model is independent of Ascent’s consulting and managed services – neither requires the other – but the combination is where the value is strongest, because the partner reading the invoice also understands the architecture underneath it. That is the discipline we call Cheaper and Better, and it is not a slogan. It is cost discipline without quality compromise, applied to a commercial relationship.

Contact Us

Contact Us to put your Microsoft renewal calendar on one page before 1 October – which anniversaries carry the July list, which subscriptions face the billing uplift, what the November notice should mean for your rand budget, and which reservations to review before the exchange window closes.

One working session, on your own agreements.