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FROM THE DESK OF THE MD

SQL Server 2025 – Redefining the Modern Data Platform

SQL Server 2025 – Redefining the Modern Data Platform

Explore how SQL Server 2025 reshapes the modern data platform with AI-ready capabilities, developer-first enhancements, hybrid modernisation, and practical upgrade readiness guidance.Key Takeaways SQL Server 2025 represents a shift from database upgrade to platform...

Why 24/7 DB Admin Outsourcing Outperforms In-House DBAs

Partner with Ascent Technology for 24/7 Managed DBA Services backed by certified expertise, guaranteed response times, and ISO 27001 governance. Key Takeaways Database management is now a 24/7 responsibility, with performance, security, and compliance requiring...

From Complexity to Clarity – Why Microsoft Fabric Matters Now

Discover why Microsoft Fabric is central to Microsoft’s Data & AI strategy, and how Ascent Technology helps organisations unify data, simplify operations, and achieve AI-driven success. Key Takeways Microsoft Fabric unifies data on a single platform, eliminating...

CAMPAIGNS

Azure by Credit Card vs CSP: Why Finance & IT Prefer CSP

Azure by Credit Card vs CSP: Why Finance & IT Prefer CSP

Still paying Microsoft for Azure by credit card? Discover why finance and IT leaders prefer the CSP model for predictable billing, built-in partner support, cost optimisation, and long-term value. Key Takeways Credit card billing creates risk - Failed or expired...

Prepare for SQL Server 2014 End of Support

On July 9, 2024, support for SQL Server 2014 ended. That means the end of regular security updates. Don't let your infrastructure and applications go unprotected. We're here to help you migrate to current versions for greater security, performance and innovation....

Prepare for SQL Server 2012 End of Support

On July 12, 2022, support for SQL Server 2012 ended. That means the end of regular security updates. Don't let your infrastructure and applications go unprotected. We're here to help you migrate to current versions for greater security, performance and innovation....

NEWSFLASHES

Season’s Greetings from the Ascent Technology Team

Season’s Greetings from the Ascent Technology Team

As the year draws to a close, we would like to express our appreciation to our clients, partners, and colleagues for the trust and collaboration that have defined the year. We wish you and your teams a restful festive season and a successful year ahead, and we look...

Ascent’s SQL Server 2025 Blog Post Series – Coming Soon

Ascent Technology announces a four-part SQL Server 2025 blog series covering AI-driven intelligence, Fabric integration, security enhancements, and the future of the modern data platform. Microsoft SQL Server 2025 is set to become one of the most impactful releases in...

Microsoft Tiered EA/MPSA Pricing Ends – Explore the CSP Advantage

Standardised pricing will replace Microsoft’s long-standing tiered discount model - prompting many organisations to review the CSP programme for its cost savings, licensing flexibility, and simplified management. Microsoft Tiered EA/MPSA Pricing Ends Microsoft will...

CLIENT CASE STUDIES

DB Administration, Security and Compliance for First Distribution

DB Administration, Security and Compliance for First Distribution

First Distribution’s Database Administration, Security and Compliance needs lead it to trusted advisor, Ascent Technology. For any large organisation, Database Administration (DBA) is a vital part of maintaining their Data Platform Operations effectively. As it has...

Ascent Technology helps Bidfood SA migrate to Microsoft Azure

When Bidfood SA chose to modernise and migrate its data platform to Microsoft Azure, it turned to Ascent Technology for help. In a world that is digitally transforming, it is more vital than ever to an organisation’s success to utilise the latest platforms to drive...

Ascent Technology helps migrate Phumelela Gaming to Azure

A Windows Server and SQL Server consolidation, optimisation and migration to Microsoft Azure enables the company to reduce costs, modernise its data platform and boost its innovation capabilities. As an operator running two distinct betting businesses, Phumelela...

AWARDS AND ACCOLADES

Microsoft Data and Analytics Partner of the Year Finalist

Microsoft Data and Analytics Partner of the Year Finalist

Ascent Technology continues its strong showing in the Microsoft Partner of the Year awards, as a finalist in the Data and Analytics Partner of the Year award. Finalist Data and Analytics Partner of the Year "It is always gratifying to be recognised by Microsoft as one...

Built In Intelligence, how SQL Server 2025 elevates Data Insight

Built-In Intelligence – How SQL Server 2025 Elevates Data Insight

01 Feb 2026
Explore how SQL Server 2025’s built-in intelligence helps organisations optimise performance, gain deeper insight, and reduce data-platform complexity.

Key Takeaways

  • SQL Server 2025 shifts optimisation from a reactive activity to an intelligence-driven discipline.
  • Built-in intelligence is embedded directly into the platform, reducing reliance on external tooling.
  • Improved visibility enables organisations to turn operational data into actionable insight faster.
  • These capabilities reinforce the Optimise pillar within a modern data-platform strategy.

As organisations modernise their data platforms, expectations have shifted. Reliability and performance remain essential, but they are no longer sufficient on their own. Modern data platforms are now expected to continuously surface insight, support faster decision-making, and reduce operational burden across technical teams.

SQL Server 2025 reflects this evolution. Through built-in intelligence embedded directly into the platform, Microsoft is repositioning SQL Server as a system that not only stores and processes data, but actively supports how organisations interpret, optimise, and act on their data.

This post examines how SQL Server 2025 reinforces the Optimise pillar within Ascent Technology’s Modernise – Optimise – Protect framework.

SQL Server 2025 Blog Series

SQL Server 2025 – Redefining the Modern Data Platform (Modernise)

Built-In Intelligence – How SQL Server 2025 Elevates Data Insight (Optimise)

Security by Default – Protecting the Enterprise in SQL Server 2025 (Protect)

Preparing for the SQL Server 2025 Era – Ascent’s Guidance for Data-Driven Organisations

From Reactive Management to Intelligent Optimisation

For many organisations, database optimisation has traditionally been reactive. Performance issues were addressed only after they became visible to users, tuning depended heavily on manual intervention, and insight into workload behaviour was often fragmented across multiple tools.

SQL Server 2025 signals a clear shift away from this model.

By introducing intelligence that continuously evaluates how workloads behave over time, the platform supports a more proactive approach to optimisation. Rather than responding to symptoms, teams gain earlier visibility into trends, inefficiencies, and emerging capacity constraints.

This shift is less about automation replacing expertise and more about enabling better-informed decisions earlier in the lifecycle of performance and scalability challenges.

Intelligence Embedded into the SQL Server Platform

A defining characteristic of SQL Server 2025 is that intelligence is embedded directly into the platform, rather than introduced through external or bolt-on tooling.

By integrating insight at the engine level, SQL Server is able to observe workload behaviour more consistently, correlate activity across queries and resources, and surface optimisation signals as part of normal platform operation. This enables insight to emerge naturally from how the system is used, rather than through additional layers of complexity.

This platform-level approach allows organisations to benefit from intelligent optimisation while maintaining architectural simplicity. It also ensures that these capabilities remain available across on-premises, hybrid, and cloud-adjacent deployments, supporting consistency as environments evolve.

Turning Operational Data into Actionable Insight

Optimisation is not only a technical concern. It directly influences how quickly organisations can extract value from their data and translate it into meaningful business outcomes.

SQL Server 2025 helps reduce the gap between operational systems and analytical insight by improving visibility into how data is accessed, processed, and consumed. This enables teams to respond more effectively to changing demand, improve the consistency of reporting and analytics, and support faster, more confident decision-making across the organisation.

For organisations operating complex or distributed environments, this capability becomes particularly valuable. Built-in intelligence helps unlock insight without forcing immediate architectural transformation, allowing optimisation to occur incrementally and in alignment with broader platform strategy.

Optimisation at Scale Without Added Complexity

One of the most important characteristics of SQL Server 2025’s intelligent capabilities is restraint.

Rather than introducing complexity or abstracting control away from experienced teams, the platform is designed to augment existing operational practices. Routine optimisation activities can be guided more effectively, while DBAs and data teams retain authority over critical decisions.

This balance enables organisations to optimise at scale without increasing risk or operational friction. Over time, teams can shift focus away from reactive maintenance and toward initiatives that more directly support business outcomes.

Optimise – Built-In Intelligence as a Strategic Advantage

Within Ascent Technology’s Modernise – Optimise – Protect framework, SQL Server 2025’s built-in intelligence clearly reinforces the Optimise pillar.

By improving operational efficiency, providing deeper and more continuous visibility into performance and usage, and enabling insight to be delivered faster without unnecessary tooling or disruption, the platform helps organisations operate their data environments with greater confidence and control.

As part of a modern data-platform strategy, this intelligence represents a meaningful step forward – allowing organisations to maximise value from existing investments while positioning their platforms for future evolution.

Ready to Optimise Your Data Platform?

If you are evaluating SQL Server 2025 or looking to improve insight and efficiency across your data estate, Ascent Technology can help you assess readiness, optimise performance, and align your platform with modern business requirements.

Contact Us to discuss how SQL Server 2025 fits into your data-platform strategy.

Next in the SQL Server 2025 Series

In our next post, Security by Default – Protecting the Enterprise in SQL Server 2025, we examine how Microsoft has strengthened security and compliance at the platform level, helping organisations reduce risk and protect critical data assets as data estates continue to evolve.